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Tod Sacerdoti launches a new blog on Internet advertising at todsacerdoti.com
Tod is the CEO of BrightRoll, a video ad company that has served over one billion video ads since launch just a few months ago.
(note: I am an investor and non-employee cofounder of BrightRoll)
Evite continues to frustrate millions of people. Time Magazine has announced their "5 Worst Websites" or "Sites to Avoid" and #2 is Evite! They correctly note that the site hasn't been significantly changed in eight years ... a real mis-opportunity.
I year and a half ago I had a rant about Evite and Jonathan Abrams told me he was working on a new site to solve all the Evite ills and worries. I invested in Socializr, Jonathan's company, shortly thereafter and have been using it ever since. i'm one of the millions of people who have stopped using Evite in the last year and switched to an alternative.
Evite still continues to be one of the most under-managed Internet assets. If I was a private equity guy, the first thing on my list would be to try to buy Evite from IAC and revamp the company.
Words that Work by Frank Luntz is a great book. The wonderful Dina Kaplan got it for me for my birthday and I thoroughly enjoyed it.
Luntz describes how one can use words in a way to better convey information. he takes many politicians (like John Kerrey) and CEOs to task on not communicating well. i highly recommend this book.
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